This Panel discussion is an update from the 2011 Panel of the same topic. The objective of this session is an update and an expansion, illustrating to the publishing and library communities alike the opportunities to discover and subscribe to high-quality content from small to medium-sized information providers, which to date are overlooked because these information providers lack the resources to effectively market their content. Attendees can expect to come away from the session with additional understanding of the following: what types of content are they missing; NEW examples of sales and marketing strategies that are being used to get content out in the market, NOVEL subscription/pricing alternatives; SUCCESS stories from the trenches; and other. This session will discuss domestic U.S. and international publishers and markets alike. This session will provide commentary from both the publisher and librarian points of view.
