Etextbooks: One Year On
Etextbooks are the latest growth area of experimentation and one that will affect libraries in a number of areas. We have seen a number of new and innovative business models, pricing ideas and interactive or “born digital” products being explored by major Publishers as well as by new market entrants. These new suppliers, distributors and aggregators are developing some innovative approaches to eTextbook supply that are in some cases challenging, and in others sitting alongside the established players. Similarly, the rapid pace of technology is presenting exciting new ways for students and educators to engage with and access interactive materials.
Drawing on statistics and feedback from worldwide studies, this paper analyses innovative changes to the concept of the textbook and delivers informed insight into the impacts that eTextbooks have on study and learning.
Senior Marketing Associate/Head of US Operations, Maverick Publishing Specialists
Will has more than 15 years of experience delivering innovative marketing for both start-up and established technology companies in the publishing, software and computer hardware industries. Before joining Maverick Outsource services, Will was VP of Marketing for Ingram Digital where he helped to transform that company from a startup to the leading provider of comprehensive digital services for publishers. Prior to that role, Will was Director of Marketing for VitalSource, one of the leading... Read More →
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