Social Media, ROI and Cookie Day
Patricia Cleary's Slides Bohyun Kim's Slides
As the focus for librarians is increasingly shifting to ROI for their various resources, many have found a potential ally in social media. This session will provide practical examples of institutions around the country and “tricks” they use to increase awareness of their e-books and databases among students, by leveraging the benefits offered by Facebook, Twitter, blogging, the library homepage and yes, cookie days too. At the same time, vendors and publishers are constantly reaching out to potential end-users through social media and sometimes helping librarians increase their own ROI in the process.
This session will also address how social media statistics can be tracked and lead to more usage for the highlighted resources or simply by staying in touch with a large number of end-users. Panelists will include a mix of librarians and vendors who will offer suggestions on best practices they have implemented within their department. The panelists will also address how both librarians’ and publishers’ efforts could at times be combined in order for their creative messaging to really impact ROI for their e-books, for example. This will be an interactive session with short formal presentations from each panelist, followed by a conversation based on questions from the moderator and the audience, who will be encouraged to comment and share their experience throughout the session.
Electronic Acquisitions Librarian, University of North Texas
Marie is the Electronic Acquisitions Librarian at the University of North Texas. UNT is one of the nation's largest public research universities with over 36,000 students. Prior to UNT, she spent 20 years as a corporate librarian, most recently as a research specialist at Verizon where she conducted industry research and marketed electronic resources to company employees. She earned her MLS from Texas Woman's University in 1987. She currently... Read More →
Global E-Product Development Manager, Springer
Since the launch of Springer Science + Business Media’s first mobile application –CardiacCT – in 2010, Patricia has been instrumental in crafting the company’s mobile strategy. Patricia’s work in mobile technology has forged new pathways to empower science and medical professionals with the information they need, precisely when and where it is needed. As Global eProduct Development Manager, Patricia continues to... Read More →
Vice President, Publishers Communication Group
Reference Librarian and Information Literacy Coordinator, UNC Greensboro
Amy is Information Literacy Program Coordinator and Reference Librarian at the University of North Carolina at Greensboro. She also serves as liaison to the Religious Studies, Media Studies, and Philosophy departments. She provides leadership for librarians teaching course-integrated library instruction and help with assessment. She also serves on the library's Collection Management Committee.
Digital Access Librarian, Florida International University
Bohyun Kim is the Digital Access Librarian at Florida International University Medical Library in Miami, FL. She has particular interests in library innovation and emerging technologies and has worked in web services, e-resources management, digitization, reference, and instructional technologies. She blogs at Library Hat (http://bohyunkim.net/blog) and can be found at @bohyunkim (http://twitter.com/bohyunkim) in Twitter. She was a 2011... Read More →
Reference Librarian & Librarian to the School of Nursing, University of Alabama at Birmingham
Emma O'Hagan received her Masters of Library and Information Science from the University of Alabama in 2010. She completed two internships while at UA, at the Institute of Economic Growth in Delhi, India and at Lister Hill Library for the Health Sciences in Birmingham, AL. After her internship in collection management at Lister Hill, Emma was hired as a reference librarian and liaison to the School of Nursing.
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