As the focus for librarians is increasingly shifting to ROI for their various resources, many have found a potential ally in social media. This session will provide practical examples of institutions around the country and “tricks” they use to increase awareness of their e-books and databases among students, by leveraging the benefits offered by Facebook, Twitter, blogging, the library homepage and yes, cookie days too. At the same time, vendors and publishers are constantly reaching out to potential end-users through social media and sometimes helping librarians increase their own ROI in the process.
This session will also address how social media statistics can be tracked and lead to more usage for the highlighted resources or simply by staying in touch with a large number of end-users. Panelists will include a mix of librarians and vendors who will offer suggestions on best practices they have implemented within their department. The panelists will also address how both librarians’ and publishers’ efforts could at times be combined in order for their creative messaging to really impact ROI for their e-books, for example. This will be an interactive session with short formal presentations from each panelist, followed by a conversation based on questions from the moderator and the audience, who will be encouraged to comment and share their experience throughout the session.